Hands Down Coffee Co.—

Coffee Company Branding

Ground on the beautiful countryside of Madison Wisconsin, Hands down presents BREW 01 of a collection of 12 brews. Branding Concept*


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Beer labeling

As a collaboration between 100state and Mobcraft Brewery, this project was to unite both companies into one bold beer. The Vanilla Black Ale. Using cream city Milwaukee brick-cream as a nod to Milwaukee and a soft black to capture the rich flavour, this collab was a great opportunity to represent multiple communities. 


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Created as a package design study, this box is designed to hold a bag of "organic air". An Ironic idea such as purchased air could soon be the reality that humans face as clean/organic air is becoming more scarce as you read this. This Ironic product concept is intened to open the minds of all air breathers alike. 


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Good Fortune Lager—

Beer Company Packaging

The intention for this packaging project is to create a cohesive beer package design that encompasses Japanese and American contemporary design. With these two styles married, the package will also translate everything within the design, in Japanese and English. 

Freshly brewed in the urban jungle of Tokyo, Good Fortune Lager has the perfect balance of hops and bitterness. Inspired by Japanese contemporary culture, this brew is hand crafted by Tokyo natives for that traditional flavour and mouthfeel. 

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Tommy Boy Blade—

Multi-tool Packaging

In honor of the great Chris Farley, this is a multi-tool packaging design that embodies the spirit and character of this famous legend. Produced by your very own "Callahan Autoparts", this tool will get you out of any mess!